In this session you will learn to measure the reach and impact of your climate campaigns and communications.

The masterclass will be run by Dentsu, champions for meaningful progress with best-in-class services and solutions in media, CXM, and creative, who operate in over 145 markets worldwide with more than 48,000 dedicated specialists.

This masterclass will be an opportunity to learn and explore the following topics:

• Understand why measuring impact is important for successful communications: Proving the value of your work and training senior leaders about what is and what isn’t worth measuring
• Understand what metrics are important to measure for a particular piece of communications or a campaign: Using the AMEC valid metrics frameworks to pick the right metrics for your organisation
• Gain the skills to evaluate communications, meaningfully interpret results and make adaptations: How to use measurement insights to inform strategy and elevate the role of communications in your organisation
• Learn practical tips and tools for how to measure impact: The best free tools and techniques to support your PR measurement.

This session is aimed at climate and environmental charities, as well as charities working intersectionally on the environment and other issues.

Click here for more information.